A mailing list is very important to your online mailing list business because it represents the people who are your currently and potentially loyal customers. It's your task to make your mailing list grow in order for your business to grow as well. When you have a mailing list, you can send members regular updates on the products, services, or facts you provide through your site. The constant communication strengthens the professional relationship between you and your customers, which gives way to better sales and mailing list profit for you. To help build your mailing list, here are some suggestions you might find helpful: 1.) Publish an e-zine -- One way of acquiring the contact details of your site's visitors is providing them with something to sign up for. Usually, an e-zine, or an online magazine, is your best choice to do the job. If the articles you write are interesting, people will want to read more issues of your e-zine. You can take advantage of this fact by making the access to your e-zine exclusive to subscribers only. To subscribe, a visitor will need to sign up using mailing list his email address. Once you acquire the email address, you can add it to your mailing list. 2.) Offer incentives such as discounts and freebies -- It's a proven fact that people by nature have a hard time resisting free stuff.