This involves finding one individual Phone Number List at a time on the social media platforms and engaging them on the products and services a company offers. It includes finding and tweeting individuals on Twitter on the basis of their description or using keyword tweets; commenting on a blog post and contacting an individual directly on LinkedIn for a B2B sale. The biggest problems with social media targeting is that it may appear as spam when done incorrectly. This could hurt a company's reputation. In addition, although the technique is very direct and one can see immediate results, it is not scalable. This is when a person creates their Phone Number List own viral content for promoting their services or products indirectly. It includes Phone Number List creation of viral videos, creation of a novel site to attract people's attention and hosting competition. Viral production is capable of reaching a large number of people and creates more buzz compared to other techniques. Unfortunately, since this technique is a big-scale campaign it is quite expensive and the chances of becoming viral are slim. This is where people share their Phone Number List resources through reference URL's rather than the content. The goal of this method is to drive tons of traffic to a website by getting on the front page. In order to do this, one has to have content or services that are potentially viral or one needs to be in position to get endorsement by the power users of the bookmarking site. Then there is also the influencer campaign that makes use of popular tweeters, bloggers, video makers and so on, to do the marketing for the company.