For a year, Instagram remained the top social media platform for influencer marketing. In the most recent State of Influencer Marketing from Linqia, 93% of marketers agree that Instagram is the best social channel for influencer marketing. In addition to using major Instagram media to reach their audience through influencers, 73% use Instagram Stories and 37% use Instagram Reels. Choosing between Instagram and other social networks is one step in the process. Without the right influencers, you won’t get the results you want on your platform or social network. In this article you will find four tips to follow when choosing the right influencers for your influencer marketing campaign. 1. Keep in mind the purpose of your businessBefore you start looking for the most influencer -dependent metrics like engagement rate and number of followers, think about your goals for your business. Go back and find out why and how you plan to whatsapp phone number list use Instagram influencer marketing campaigns. Why do you need an influencer? What are the specific goals you have in mind for influencer marketing? The first three goals should be:growing brand awareness . Create leads or sales. Instagram followers are growing . Your choice of inspiration will depend on these goals. For example, increasing your Instagram followers requires you to create contests or quizzes using specific hashtags. An influencer organization that can participate in the competition and encourage their followers to jump in is also the right path. On the one hand, sales and lead generation need you to use affiliate marketing and discount codes. So, your audience needs to work with influencers who are likely to buy your product. Do they fit the character of your brand? The influencer needs to adapt to your brand or at least the product you want to sell. Without brand matching, your campaign will result in a low ROI. Having a clear idea of ​​the purpose of your influencer cam