Formats and models can be found in the Google article here: : support.google google-ads answer ?. In short, we will most often pay for watching part or all of our video ad (depending on the format) and we will pay a fee when the user clicks on the ad. . What happens if my budget is not fully used in a given month? In the case of our agency, if a client pays a budget for advertising activities through us and part of the budget is not used in a given billing period, the remaining amount is carried over to the next period. For example, let's assume that an advertiser pays us PLN , every month. PLN , is used in a given month.
This means that the budget for the next month will be PLN , + PLN , of the outstanding budget from last month, which will be spent this month, unless a different solution is individually agreed Mexico WhatsApp Number List between us and the client. . How do we measure conversions for services if we do not have a form on the client's website? We always recommend adding a contact form if there is none on the promoted site, due to its impact on increasing the conversion rate.
However, regardless of whether the form is on the website or not, other user activities are also measured, as far as possible, such as clicks on the telephone number and e-mail address. This helps to study the actual amount of conversions. Each type of conversion is, of course, separated from each other, and they will not always be used as conversions directly on the campaign for optimization purposes, due to their mixed value. The selection of the conversion measurement and the use of this measurement for optimization is determined individually. Similar entries Google Ads campaign daily budget What is Google Ads? Google Ads Search campaign settings.