0114 272 3970

  • Google Places
  • Facebook
  • Twitter
  • Instagram
0
The Art House Logo NEW.png
  • Home

    • Privacy Policy
    • Terms & Conditions
  • Shop

    • Clay Kits
    • Ceramics
  • Vouchers

  • Contact

  • More

    Use tab to navigate through the menu items.
    To see this working, head to your live site.
    • All Posts
    • My Posts
    西法特西法特
    Aug 02

    De-prioritise your commercial metrics

    in Welcome to the Arts Forum

    Ultimately, he says, “that value then is really in driving awareness, driving engagement, driving familiarity. So solely focusing on these commercial metrics for the social channel, it misses the point, it deflates the value of the channel, it deflates interest and investment. Ultimately it harms growth, but by that same token, simply increasing investment in social and reporting standard metrics won’t demonstrate growth.”


    Four ways to respond to the challenge

    Responding to this issue is not easy, of course. Duke says that “it requires a fundamental shift in thinking away from just ‘what’s the return on investment of social’ – as we found, it’s really difficult to define that because of the challenges associated with the nature of the user who reaches us through this channel.”


    Duke explained four actionable points:


    The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.


    “Yes, by all means report them – you really do want a return on ad spend, for example, of social media marketing above 100% – at least that means you’re not actively losing your investment. But for your consideration channels and no, that’s not just social – that’s organic search as well, for example – there are other metrics by which you can assess their success, not just the commercial ones.”


    Define quality engagement


    Secondly, he highlights the importance of defining quality engagement. “…if there’s no relationship between the metric and what you’re trying to achieve, it doesn’t tell the story,” he says.”


    0 comments
    0
    Comments
    0 comments
    Similar Posts
    • Michael Rasmussen Shows You How to Get More Buyers From Your Existing Email Lists
    • Time to Build Your Opt-In Mailing List
    • 4 ways to find the best Instagram activists for your business
     

    The Art House, 8 Backfields, Sheffield City Centre, Sheffield S1 4HJ, UK

    ©2020 by The Art House.