As an example, you can recall a brand known all over the world, i e apple. The marketing giant in its logo focused primarily on simplicity a bitten apple has become an unquestionable hallmark of Apple. If we show someone the Apple mark, they will certainly indicate the brand to which it belongs in a second. Let's avoid graphics that can be understood in many ways. The logo should also be consistent in colors, let's not go crazy with a lot of colors, it should stand out, but not cause nystagmus. What should characterize a good slogan ? Here, as with the previous two elements, simplicity comes at a price.
The easier to remember the advertising slogan, the better, because it is aimed at building brand awareness. The slogan often contains the mission and vision of the brand. You whatsapp mobile number list can use puns, rhymes, homonyms or other language tricks to make the slogan catchy and worth the attention of recipients. Moreover, it is worth adjusting the password to the target group. Before you start creating slogans and advertising slogans, think carefully about who you are targeting your company's marketing activities. target group. The difference from classic.
Marketing is that brand marketing focuses promotional activities on matching the target group, i e. a precisely defined group of consumers to whom the brand wants to reach. Thanks to this, it reaches a smaller group, but it is loyal and loyal to a given brand. Getting to know and adjusting the offer to the recipients is a long term activity. To determine who belongs to a target group, you need to create a profile of that person. Consider where the potential customer lives, what he likes, what age he is, whether he is a woman or a man and it is also.